Social Media Cleaning Trends: How They’re Shaping the Domestic Cleaning Industry in 2025
As a cleaning business owner, we're always keeping an eye on trends in the domestic cleaning industry, and lately, social media has become a game-changer. Platforms like Instagram, TikTok, and Pinterest are shaping how people view cleanliness and inspiring new ways of cleaning our homes. From DIY cleaning hacks to professional cleaning tips, social media is bringing a fresh perspective on how we maintain our living spaces.
In this blog, we share the top social media cleaning trends that are taking the UK by storm and how you can use them to keep your home sparkling clean. Whether you’re someone who loves cleaning or needs a bit of motivation to get started, these trends can give you fresh inspiration for keeping your home spotless!
1. The Rise of CleanTok: Quick & Effective Cleaning Tips
If you haven’t heard of CleanTok yet, you’re missing out! TikTok is home to an endless stream of bite-sized cleaning videos that offer simple, quick, and often surprising ways to get your home in tip-top shape. CleanTok has become one of the hottest trends, and it’s perfect for those who need a little cleaning inspiration but don’t want to spend hours on it.
From using simple kitchen ingredients like vinegar and baking soda for deep cleans to tackling specific tasks like sofa cleaning or carpet care, CleanTok is loaded with advice. As a cleaning service based in the UK, we often get requests from customers who have seen these tips and want us to implement them for a more thorough and professional finish. Why not try them yourself for a DIY cleaning day or call us in for a deeper clean after experimenting?
Pro Tip: Save your favourite CleanTok videos and try to incorporate them into your own cleaning routine. You’ll be amazed at how effective some of these quick hacks can be.
2. Minimalist Cleaning: Less Is More
Minimalism is a lifestyle trend that’s also taking the cleaning world by storm. Inspired by decluttering gurus on social media, more people are embracing a minimalist approach to their homes and their cleaning routines. The idea is to reduce clutter, simplify cleaning tasks, and create a calm, peaceful environment.
Minimalist cleaning often means fewer cleaning products—just the basics like a multi-surface cleaner and a trusty vacuum. Social media platforms show that less is more when it comes to keeping your home clean, and the key is maintaining a clutter-free space so that cleaning doesn’t feel like a chore.
Pro Tip: Declutter first, and then clean. A tidy, organised space is quicker to clean and much more relaxing to live in. If you need help creating a minimalist home or want to give your space a total reset, give us a call for a professional deep clean.
3. Eco-Friendly Cleaning: Green Cleaners Are In
Sustainability is no longer a trend—it’s a movement, and cleaning is no exception. Social media influencers and eco-conscious homeowners are sharing tips on how to create a greener home using natural cleaning products that are kind to the environment. Ingredients like lemon, vinegar, and essential oils are making a big comeback as eco-friendly alternatives to harsh chemicals.
Pro Tip: If you want to make your cleaning routine more eco-friendly, try swapping traditional cleaners for green alternatives. We’re also happy to use your natural products when we clean your home.
4. Deep Cleaning Challenges: A New Way to Tackle Grime
Social media challenges are a fun way to get people involved in cleaning their homes. From #CleanWithMe to deep cleaning challenges, these trends encourage people to take on big cleaning projects that they might have been avoiding. Whether it's cleaning out the fridge, scrubbing the oven, or tackling the dreaded bathroom tiles, there’s always a new challenge to participate in.
These deep cleaning challenges often go viral because they not only inspire but also motivate individuals to tackle the most daunting cleaning tasks. If you’re feeling overwhelmed by your home’s cleanliness, try following one of these social media challenges to break it down into manageable chunks.
Pro Tip: If you love the idea of a deep cleaning challenge but just can’t seem to find the time, don’t hesitate to reach out to us! Our professional cleaning team is always ready to step in and tackle the toughest jobs with expert care.
5. Cleaning with Aromatherapy: Scented Spaces for Relaxation
Aromatherapy cleaning has gained traction, with influencers showcasing how cleaning with essential oils can bring a sense of calm and relaxation to your home. The trend involves incorporating pleasant, soothing scents into your cleaning routine, whether that’s using lavender-scented cleaners or adding a few drops of eucalyptus oil to your mop bucket.
The added benefit of this trend is that it creates an atmosphere of wellness in your home, which is a major draw for many UK households. Whether you’re cleaning the bathroom or wiping down surfaces in your kitchen, the right scent can make a significant difference in the overall vibe of your space.
Pro Tip: Next time you clean, add a few drops of your favourite essential oil to a damp cloth. Not only will your home smell amazing, but it will also create a peaceful environment.
6. Cleaning in Style: The Return of Retro and Aesthetic Tools
When cleaning supplies were once seen as purely functional, social media has brought a new focus to aesthetics. Trendy cleaning tools, such as sleek, vintage-style brooms or beautifully designed spray bottles, are now a part of the cleaning landscape. Instagram and Pinterest are full of gorgeous cleaning setups that show how you can make cleaning a more enjoyable, stylish experience.
If you’re someone who appreciates the beauty in everyday objects, using aesthetically pleasing cleaning supplies can motivate you to clean and elevate your space. While the functionality is key, the look and feel of your cleaning tools can make a real difference in your cleaning routine.
Pro Tip: Invest in cleaning tools that you find visually appealing. Whether it’s a stylish mop, unique sponges, or an elegant vacuum cleaner, adding beauty to your cleaning process can boost your mood and motivate you to get to work.
Social media has revolutionised the way we approach cleaning, transforming it from a mundane task into something creative, fun, and even therapeutic. From minimalist cleaning to eco-friendly solutions, these trends are making their way into the homes of people across the UK. Whether you love to clean or need some professional help, these trends can inspire you to make your home a cleaner, more enjoyable place to be!